Baker Rachel owns and operates her own bakery. She made the decision to have an online presence by starting a blog in order to grow her business. She started routinely posting on her blog. However, despite frequently writing on the site, hardly any visitors appeared. Rachel made the decision to keep trying, so she started looking for a solution online. She first encountered the term SEO, or search engine optimization, at that point. So let’s go on a journey and teach her about SEO together.
The audience that visits Rachel’s website through search engines could be increased in both quality and quantity by using search engine optimization. It might raise brand recognition, draw in local clients, and foster credibility and confidence. And not a single cent of the money is needed to make any of this happen. Rachel would need to utilize both on-page SEO and off-page SEO in order to drive traffic to our website. Rachel chooses to take on on-page SEO first and resolve that. Rachel optimized our website’s content and its technical components, such as the HTML source code, schema, meta tags, and more, as part of on-page SEO. She first looked for popular search terms associated with the recipes she planned to post on her site using programs like Google AdWords, RF, and SEM Rush. Then she expanded her search to include terms related to baking, cooking, and other relevant themes.
She started using the search terms in her dishes as soon as she discovered them. She gave a brief overview of the recipe in the beginning. By doing so, she was able to introduce her tale in an interesting way by describing how the food brought back memories for her and also made it possible for her to naturally incorporate the search terms into the blog. These terms were also used by her in the recipe itself. In order to boost her material’s credibility and engagement, she also included images, videos, time lapses, and other media. This convinced search engines to display her information to more people.
She next moved on to the meta information for her website, which is what search engines show when her blog is listed in the results. She improved the header tags, alt tags, and meta tags, among other things. The on-page component of SEO was thus finished. She saw a big rise in the number of visitors to her page as a result of this. She gave her website everything she could manage. She then makes the decision to look into what may be done off-page to increase the exposure of her pages in search engines. In order to improve her website’s search engine rankings, Rachel used off-page SEO techniques.
External site optimizations would raise the popularity, relevance, reliability, and authority of the website. This is made feasible by authoritative websites endorsing your content via backlinks, social media marketing, guest blogging, linked and unlinked brand mentions, influencer marketing, and many more strategies. Rachel also realized that in order for her work to be seen by others, she would need to promote it on specialized websites like Quora, Reddit, and Medium in addition to popular social media sites like Facebook, Twitter, and Instagram.
Stronger social signals to search engines, which cause the page to be displayed as highly relevant for connected searches and audiences, these could assist her in expanding the audience for her website. And even after comprehending and putting all of this into practice, Rachel had only begun to explore the potential of SEO.